
40th Annual Chocolate Ball
Cake Competition Judge

Joe Morelle Jr.
Executive Director, UNiCON
Joseph Morelle Jr. is the Executive Director of UNiCON, where he leads efforts focused on economic and workforce development across the Finger Lakes Region. Prior to joining UNiCON in April 2022, Joe served eight years in the Monroe County Legislature representing Irondequoit. He also serves as President of Rochester Careers in Construction, Inc., a nonprofit organization that operates the TRACS program, helping connect individuals to careers in the construction trades. In his leadership roles, Joe works closely with public and private partners to advocate for resources that strengthen the regional economy and grow the community.
Joe is a lifelong Irondequoit resident and currently lives there with his wife Nicole, daughter Harper, sons Gabriel and Lincoln, and their dog Teddy. He holds a bachelor’s degree in business administration from the State University of New York at Geneseo.
Other Judges
Adam Bello
Monroe County ExecutiveTommy Brunett
Founder, Iron Smoke DistilleryDr. Ashley Cross
Founding Executive Director, HOPE585Tammy Fuchs
Pastry Chef, Genesee Valley ClubDr. Seanelle Hawkins
President & CEO, Urban League of RochesterMichelle Hess
Pastry Chef, Engine 14 BreweryMina Hoyt
General Manager, Chef's Catering at Bishop Kearney High SchoolDr. Heidi Macpherson
President, SUNY BrockportTammy Mayberry
Chief of Staff at City of Rochester, NYKelly Scott
Owner, Get Caked BakeryElaine Spaull
Executive Director, The Center for YouthMichelle Woods
Real Estate Agent, Empire Realty Group
